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Merchant insights
Discover how Affirm is helping our merchant partners boost sales, attract new customers, and drive growth.
Affirm by the numbers
Explore how Affirm is shaping the future of payment solutions, with millions of active users, billions in transactions processed, and a global network of merchants. These metrics highlight the strength of Affirm as a best-in-class payment network, powered by technology that delivers superior value to both consumers and merchants alike.
An active consumer is defined as a consumer who completes at least one transaction during the 12 months prior to the measurement date.
An active merchant is defined as a merchant which has a contractual point-of-sale relationship with Affirm or a platform partner, and engages in at least one Affirm transaction during the twelve months prior to the measurement date.
GMV is the total dollar amount of all transactions on the Affirm platform during the applicable period, net of refunds.
An Affirm Card Active Consumer is defined as a consumer who engages in at least one Affirm Card transaction on our platform during the 12 months prior to the measurement date, presented as of the end of the period.
*All metrics reported on an LTM basis as of the quarter ended March 31, 2025.